The Makerere University School of Public Health (MakSPH) is recognized as a leader in public health education and research in Africa. A strong and consistent visual identity helps us communicate our values, showcase our achievements, and build trust with our partners, students, and the wider community.
This branding guide provides clear instructions on how to use MakSPH's logos, colors, typefaces, and templates across print and digital platforms. By following these standards, we ensure that every communication reflects the professionalism and excellence of Makerere University.
The MakSPH Brand
🏛️ Heritage
Rooted in Makerere University's heritage and reputation
💡 Innovation
Represents innovation, leadership, and community impact
Use the official Makerere University emblem with the School of Public Health identifier
Always place the logo on a clear background for visibility
Maintain minimum size requirements for legibility
Color Variations
Full Color: Preferred for all materials
Black & White / Greyscale: For single-color applications or photocopies
Placement Rules
Place at the top left or top center of documents
Do not distort, recolor, or alter the emblem
CRITICAL: Do not use the Emblem without its original word "Makerere University" below. The logo won't be complete.
👉 Important: For external use of the logo, contact the Communications Office: pro@admin.mak.ac.ug
✓ Correct Usage
Official Logo with Full Text
Complete Logo Logo includes "Makerere University" text
✓ Correct Usage
Clear Background
Proper Placement Logo on clear, contrasting background
✗ Incorrect Usage
Distorted Logo
Don't Distort Never stretch, skew, or rotate the logo
✗ Incorrect Usage
Recolored Logo
No Recoloring Don't change official logo colors
4. Color Palette
Makerere University's heritage and identity inspire the colors of MakSPH. These colors represent our commitment to excellence, health, and academic achievement.
Mak Red
HEX: #ed1c24
RGB: rgb(237, 28, 36)
CMYK: C:0 M:88 Y:85 K:7
Primary brand color, emphasis, headers
Mak Black
HEX: #231F20
RGB: rgb(35, 31, 32)
CMYK: C:0 M:0 Y:0 K:100
Body text, formal documents, headlines
Mak Green
HEX: #00a651
RGB: rgb(0, 166, 81)
CMYK: C:100 M:0 Y:100 K:0
Health initiatives, success indicators, accents
Mak Gold
HEX: #d2ab67
RGB: rgb(210, 171, 103)
CMYK: C:0 M:19 Y:51 K:18
Excellence, achievements, highlights
Mak Silver
HEX: #cdcccb
RGB: rgb(205, 204, 203)
CMYK: C:0 M:0 Y:0 K:20
Backgrounds, borders, neutral elements
Color Usage Guidelines
Use CMYK values for print materials to ensure accurate color reproduction
Use RGB/HEX values for digital platforms including websites and social media
Maintain high contrast between text and background for accessibility
Avoid using off-brand colors that dilute the MakSPH identity
3. Typography
MakSPH uses fonts that reflect clarity and professionalism. Consistency in typefaces strengthens recognition across all communication channels.
The Makerere University School of Public Health (MakSPH) is dedicated to advancing public health through innovative research, quality education, and community engagement. We strive to address health challenges facing Uganda and the region through evidence-based approaches and sustainable solutions.
Body Bold (600)
Our mission is to improve health outcomes through excellence in teaching, research, and service to the community.
Join us in building a healthier tomorrow through cutting-edge research, innovative education programs, and meaningful community partnerships. MakSPH is at the forefront of public health transformation in Africa.
Digital Bold (600)
Building Capacity • Advancing Research • Transforming Communities
5. Templates & Applications
The following materials must carry the official MakSPH branding to maintain consistency and professionalism across all communication channels.
📋 Administrative
Letterheads
Memos
Folders
Business cards
🎉 Events
Banners
Brochures
PowerPoint presentations
Promotional items
📊 Technical
Reports
Study protocols
Training manuals
Dashboards
Conference posters
📢 Public Communication
Press releases
Social media graphics
Fact sheets
Blog posts
👉 Download Templates: Contact the Communications Office to access branded templates for PowerPoint, letterheads, posters, and more.
6. Co-Branding Guidelines
When collaborating with partners or external organizations, follow these co-branding principles to maintain brand integrity while respecting partner relationships.
🏆 Lead Partner Projects
MakSPH logo takes prominence and appears first or larger than partner logos.
🤝 Joint Partnerships
Logos appear side-by-side with equal weight and similar sizing.
💼 Sponsored Activities
Partner logos may appear in a subsidiary position with appropriate acknowledgment.
🏛️ Internal Units
Departments and programs should not create independent logos separate from MakSPH branding.
Frequently Asked Questions
Can I use the logo on external reports?
Yes, you may use the MakSPH logo on reports, presentations, and publications that represent official school activities. Always ensure the logo is used in its complete form with "Makerere University" text. For external partnerships, contact the Communications Office at pro@admin.mak.ac.ug for approval.
Where do I get branded PowerPoint templates?
Official MakSPH PowerPoint templates are available through the Communications Office. Contact us at communications@musph.ac.ug to request templates for presentations, reports, and other materials.
What colors should I use for printed materials?
For printed materials, use the CMYK values provided in the color palette section. Primary colors are Mak Red (CMYK: C:0 M:88 Y:85 K:7) and Mak Green (CMYK: C:100 M:0 Y:100 K:0). Provide these exact values to your printer for color accuracy.
Can I modify the logo for my department?
No, internal departments and programs should not create independent logos. The official MakSPH logo with proper department identification should be used. Contact the Communications Office for guidance on representing your department within the MakSPH brand.
Which fonts should I use for documents?
Use Book Antiqua Bold (or alternatives: Whitney Semi-Bold, Myriad Semi-Bold, Montserrat) for headlines and key messages. Use Helvetica Neue (or alternatives: Myriad Pro, Arial, Times New Roman) for body text. For digital/web content, use Poppins, Arial, or other approved web fonts.
What if Book Antiqua is not available on my system?
Use the provided alternatives in this order: Whitney Semi-Bold, Myriad Semi-Bold, or Montserrat for headings. For body text, use Helvetica Neue, Myriad Pro, Arial, or Times New Roman. These alternatives maintain the professional appearance of MakSPH materials.
7. Contact & Support
MakSPH Communications Office
Makerere University School of Public Health
